Category Archives: Online Marketing

Google Analytics – a few “advanced” features

Posted on July 28, 2009 by Jackie

Important advanced features from Google Analytics Once you have the basics down, you’ll want to dig a little deeper into some of the advanced features that Google Analytics has to offer. Goals Your Web site should allow your visitors to … Continue reading →

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SEO, Google and Flash

Posted on July 14, 2009 by Jackie

Most folks have heard the good news, but just in case you haven’t – Google has ade some improvements in how they index Adobe Flash files. Here’s a quick summary, and a link below to the Google Webmaster Central Blog … Continue reading →

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Google Analytics – A very basic overview

Posted on June 17, 2009 by Jackie

I was recently working with a client and recommended (as I do to pretty much everyone) that they sign up for Google Analytics. If you are a small to medium (and even large) business with a website and don’t have … Continue reading →

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Start with the end in mind

Posted on June 6, 2009 by Jackie

I often run up against clients that have implemented a new (insert technology product) and end up disappointed 6 months, or a year down the line because the product didn’t solve the issues they thought it would, and typically, the … Continue reading →

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5 qualities of a good charitable organization website

Posted on May 4, 2009 by Jackie

I’ve had the pleasure of working with a number of non-profit organizations and many have made great strides in effectively using the internet and email to raise awareness for their organization, communicate to their constituents and drive donations. The web … Continue reading →

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Terms you may hear used… #1

Posted on March 7, 2009 by Jackie

I met with a client a few days ago who was new to the world of online marketing and I started to use terms that were “standard” for me, but very new to him, so I thought I’d add some … Continue reading →

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SEO Basics #3 – Heading Tags

Posted on February 9, 2009 by Jackie

What is a heading tag? If you are using a CMS, you may not realize there are heading tags and that it’s an important structural component for your site. Heading Tags are like numbers for the outline of an essay. … Continue reading →

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SEO basics #2 – Description Meta Tag

Posted on February 6, 2009 by Jackie

So, what is a Description Meta Tag, and what is it used for? A Description Meta Tag is a short summary (no more than a paragraph) of the contents of a webpage. Google and other search engines use (and they don’t … Continue reading →

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SEO Basics #1 – Page Title Tags

Posted on February 2, 2009 by Jackie

First and foremost – what is a page title? A page title is the title the browser displays on a website. For example on this page: http://www.kindredtechnologies.com/ProjectManagement.aspx The page title is Kindred Technologies – Project Management You can also see … Continue reading →

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SEO basics – Introduction

Posted on January 31, 2009 by Jackie

I recently re-launched my website at www.kindredtechnologies.com. I am now in the process of working on the basic SEO for the site and as I went through the basic steps that are important, I thought I’d share what I’m doing … Continue reading →

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