So, what is a Description Meta Tag, and what is it used for?
A Description Meta Tag is a short summary (no more than a paragraph) of the contents of a webpage. Google and other search engines use (and they don’t rely on it as heavily as they used to) the Description Meta Tag to figure out what content is on a webpage. Google uses this tag for the short blurb you see on seach results, if your content doesn’t match well with the search request. The best Description Meta Tags are targeted to the searching audience. Essentially, if Google can’t find good clean content for their little blurb, it uses the Description Meta Tag.
If you view the source on this page: www.kindredtechnologies.com you’ll see the Meta Description in the source as an example.
Because Google can use it for their search result blurb – here are some important hints.
- Use unique descriptions for each page – make them catchy, so the person reading the blurb will click thru to your website
- Descriptions, similar to titles, should accurately reflect the content on the page
Now, if you’ll excuse me, I have some page descriptions to write.
About Jackie
Jackie Reid owns and operates Kindred Technologies Inc. and has over twelve years of experience in the software industry with significant achievements in all areas of company operations including client services, customer support, data center operations, sales, technical operations management (BPR, QA, CM, Technical Writing, Support), program management, project management, software training, implementation management and process improvement.
Jackie has her MBA and is a CSM (ScrumMaster) and has taken multiple leadership and facilitation courses with Context Associated and Extraordinary Learning.
Jackie is known for her positive outlook, energy, management capabilities and keen focus on bottom-line results. With the majority of her career in customer facing roles, Jackie has deep experience in complex B2B software solution sales. Her key leadership competencies are attested to by extremely dedicated staff. She has successfully managed the delivery of hundreds of software development and implementation projects.
Specialties:
Change Management
Facilitation
Client Management
Client Services
Program Management
SAAS Operations Management
Product Management
Education Sector
Content Management
Marketing Automation
When she's not enjoying her work Jackie can be found playing in her backyard or a neighborhood playground with her husband Bryce and their two young boys, Spencer and Devan. Jackie is also a current board member for the Vancouver Phoenix Gymnastics Club and is working on completing her PMP certification this spring.
