First and foremost – what is a page title?
A page title is the title the browser displays on a website. For example on this page:
http://www.kindredtechnologies.com/ProjectManagement.aspx
The page title is Kindred Technologies – Project Management
You can also see the page title by viewing the source of the page, you should see something like this (in the top few lines of code):
<title>Kindred Technologies – Project Management</title>
If you have a hard coded site (you require a programmer to modify your pages) that person should have had a discussion of page titles with you. If you have a content management system (CMS) you will likely (should) have a place where you enter the page title. Ask your website design / development company if you don’t see a place in the cms page editing screen what is happening with your page titles.
So, once you find out if you have page titles on your site, what’s next?
Titles should be accurate and unique
Website companies sometimes just hard code the title of your company or product as the page title for all pages, which is a mistake. So, for my site, even my homepage has more than just “Kindred Technologies” as the page title. But don’t use a lot of words – this isn’t where you enter all your keywords or long phrases. Use a very small descriptor for your homepage as well as your company name. For your subpages use the title of your company or product and the main subject of the page.
About Jackie
Jackie Reid owns and operates Kindred Technologies Inc. and has over twelve years of experience in the software industry with significant achievements in all areas of company operations including client services, customer support, data center operations, sales, technical operations management (BPR, QA, CM, Technical Writing, Support), program management, project management, software training, implementation management and process improvement.
Jackie has her MBA and is a CSM (ScrumMaster) and has taken multiple leadership and facilitation courses with Context Associated and Extraordinary Learning.
Jackie is known for her positive outlook, energy, management capabilities and keen focus on bottom-line results. With the majority of her career in customer facing roles, Jackie has deep experience in complex B2B software solution sales. Her key leadership competencies are attested to by extremely dedicated staff. She has successfully managed the delivery of hundreds of software development and implementation projects.
Specialties:
Change Management
Facilitation
Client Management
Client Services
Program Management
SAAS Operations Management
Product Management
Education Sector
Content Management
Marketing Automation
When she's not enjoying her work Jackie can be found playing in her backyard or a neighborhood playground with her husband Bryce and their two young boys, Spencer and Devan. Jackie is also a current board member for the Vancouver Phoenix Gymnastics Club and is working on completing her PMP certification this spring.
